Throughout history, jewelers and goldsmiths have selected gold as their precious metal of choice because of its unique properties. Gold is naturally beautiful and resists corrosion and tarnishing. It is also soft and malleable, which allows artists to shape the metal into almost any design. Most jewelry is still made that way -- by individuals using craft skills and simple tools that have been around for centuries. Factory production of gold jewelry, however, is becoming more common.Electronics manufacturers also use gold extensively to take advantage of its high conductivity. Gold conducts electricity better than all other metals except silver and copper. And it doesn't corrode easily.
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